Axel Springer publishing company
Europe’s biggest LED display was commissioned on the roof of the Axel Springer building in Berlin-Kreuzberg on 1st February 2006. It is 50 m wide, weighs 16.7 tons and consists of 9,676,800 individual LEDs.
The design challenge for Roland Freise consisted of developing suitable ideas for the multi-media playback of this extremely elongated display format. This took place in the context of his work as a concept designer at Jung von Matt in Hamburg.
Continue Reading Add comment August 9th, 2007
