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Axel Springer publishing company

Axel Springer Verlag

Europes biggest LED display was commissioned on the roof of the Axel Springer building in Berlin-Kreuzberg on 1st February 2006. It is 50 m wide, weighs 16.7 tons and consists of 9,676,800 individual LEDs.

The design challenge for Roland Freise consisted of developing suitable ideas for the multi-media playback of this extremely elongated display format.

Continue Reading Add comment August 9th, 2007




r. freise

Since 1999 Roland Freise has worked in international agency networks and as a freelancer for business enterprises. Roland has placed his focus on online marketing and mobile phone business-strategy.

Roland Freise
Information Architecture &
Interface Design
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