Jura coffee beans world championship
The Swiss coffee machine manufacturer Jura presented its compliments to its dealers and invited them to take part in an Internet competition in which the prizes were 100 tickets for the 2006 Football World Championship. The “Goalwall” mail shot was developed for this purpose. A self-mailer which when unfolded turned into a goal wall. With this Jura enclosed a handful of coffee beans which the recipient was intended to flick through the goal wall. Afterwards the recipient could register on the Internet, play the on-line game and hopefully travel to the World Championship as the lucky winner.
In the context of his employment with Jung von Matt, Roland Freise supported the implementation of the competition mechanics and the design of the process procedures.
Add comment August 9th, 2007
