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Jura coffee beans world championship

The Swiss coffee machine manufacturer Jura presented its compliments to its dealers and invited them to take part in an Internet competition in which the prizes were 100 tickets for the 2006 Football World Championship. The “Goalwall” mail shot was developed for this purpose. A self-mailer which when unfolded turned into a goal wall. With this Jura enclosed a handful of coffee beans which the recipient was intended to flick through the goal wall. Afterwards the recipient could register on the Internet, play the on-line game and hopefully travel to the World Championship as the lucky winner.

Roland Freise concepted the implementation of the competition mechanics and of the process procedures.


Add comment August 9th, 2007

r. freise

Since 1999 Roland Freise has worked in international agency networks and as a freelancer for business enterprises. Roland has placed his focus on online marketing and mobile phone business-strategy.

Roland Freise
Information Architecture &
Interface Design