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Tiguan Base - Mobile Lead Campaign for Volkswagen.

Tiguan Handy PortalTiguan Handy Cam

Volkswagen made it possible to experience the Tiguan in a virtual showroom. Potential customers were able to experience the development of the new SUV on “Tiguan Base” from show car to a series production vehicle.

Roland Freise was commissioned to design the mobile contents for all the participating european countries. At “Tiguan Base” potential customers were able to download a link to numerous mobile contents. Developers and designers of the new Tiguan gave insights in exclusive contents and exciting live video reports in a weekly mobile blog. Photo slideshows and wallpaper downloads represented additional extras.

Continue Reading Add comment August 9th, 2007

r. freise

Since 1999 Roland Freise has worked in international agency networks and as a freelancer for business enterprises. Roland has placed his focus on online marketing and mobile phone business-strategy.

Roland Freise
Information Architecture &
Interface Design