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	<title>ROLAND FREISE - INFORMATION ARCHITECT</title>
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	<link>http://www.rolandfreise.de</link>
	<description></description>
	<pubDate>Sat, 05 Jun 2010 07:57:12 +0000</pubDate>
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		<title>TUI.com - Top European Travel Portal, Relaunch</title>
		<link>http://www.rolandfreise.de/?p=597&amp;language=en</link>
		<comments>http://www.rolandfreise.de/?p=597&amp;language=en#comments</comments>
		<pubDate>Tue, 09 Dec 2008 15:00:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Current Projects]]></category>

		<category><![CDATA[Tui]]></category>

		<guid isPermaLink="false">http://www.rolandfreise.de/?p=597</guid>
		<description><![CDATA[
The travel website TUI.com has been relaunched and now enjoys a totally refreshed look-and-feel.
The new websites delivers inspiration to travel, functionalities such as extensive searching and browsing and the presentation of numerous TUI travel catalogues. TUI.com now offers the most important tools for tourists - from first trip desires to precise planning with travel booking [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Tui.com" rel="lightbox" href="http://www.rolandfreise.de/wp-content/uploads/2008/12/tui_big2.jpg" rel="lightbox[597]"><img title="TUI.com" src="http://www.rolandfreise.de/wp-content/uploads/2008/12/tui.jpg" alt="TUI.com" width="410" height="140" /></a></p>
<p>The travel website <a href="http://www.tui.com" target="_blank">TUI.com</a> has been relaunched and now enjoys a totally refreshed look-and-feel.</p>
<p>The new websites delivers inspiration to travel, functionalities such as extensive searching and browsing and the presentation of numerous TUI travel catalogues. <a href="http://www.tui.com" target="_blank">TUI.com</a> now offers the most important tools for tourists - from first trip desires to precise planning with travel booking of your personal dream trip!</p>
<p>Roland Freise developed the web site concept for <a href="http://www.tui.com" target="_blank">TUI.com</a> as part of a project team.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.rolandfreise.de/?feed=rss2&amp;p=597&amp;language=en</wfw:commentRss>
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		<item>
		<title>Burda</title>
		<link>http://www.rolandfreise.de/?p=236&amp;language=en</link>
		<comments>http://www.rolandfreise.de/?p=236&amp;language=en#comments</comments>
		<pubDate>Sun, 26 Oct 2008 21:45:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Burda]]></category>

		<category><![CDATA[Current Projects]]></category>

		<guid isPermaLink="false">http://www.rolandfreise.de/wp_2008/?p=236</guid>
		<description><![CDATA[
Under a contract from Burda, Roland Freise provided advisory and concept design support for the media company’s own corporate online brands. As a result of close collaboration with Burda and the implementing technology service provider, this enabled a successful completion of the project to be guaranteed. Many thanks for the exceptionally good collaboration!
]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-39 alignnone" src="http://www.rolandfreise.de/wp-content/uploads/2008/09/burda.jpg" alt="Hubert Burda Medien Park Verlage" width="431" height="185" /></p>
<p>Under a contract from <a title="Hubert Burda Media" href="http://www.burda.com" target="_blank">Burda</a>, Roland Freise provided advisory and concept design support for the media company’s own corporate online brands. As a result of close collaboration with <a title="Hubert Burda Media" href="http://www.burda.com" target="_blank">Burda</a> and the implementing technology service provider, this enabled a successful completion of the project to be guaranteed. Many thanks for the exceptionally good collaboration!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.rolandfreise.de/?feed=rss2&amp;p=236&amp;language=en</wfw:commentRss>
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		<item>
		<title>Projects launched for Strato, Unitymedia and simyo!</title>
		<link>http://www.rolandfreise.de/?p=163&amp;language=en</link>
		<comments>http://www.rolandfreise.de/?p=163&amp;language=en#comments</comments>
		<pubDate>Sun, 26 Oct 2008 20:15:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Simyo]]></category>

		<category><![CDATA[Strato]]></category>

		<category><![CDATA[Unitymedia]]></category>

		<guid isPermaLink="false">http://www.rolandfreise.de/wp_2008/?p=163</guid>
		<description><![CDATA[
In the context of his collaboration with the SinnerSchrader AG, Roland Freise successfully implemented projects for Strato, Unitymedia and simyo.
simyo.de

Flat-rate tariff:
The mobile phone discounter simyo has offered a flat-rate tariff since October. For an economical fixed payment, simyo customers can telephone without limit in the conventional telephone network and to other simyo customers.

Phone number portability:
At [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.rolandfreise.de/wp-content/uploads/2007/08/logos_uss.jpg" alt="Aktuelle Kunden" /></p>
<p>In the context of his collaboration with the SinnerSchrader AG, Roland Freise successfully implemented projects for <a href="http://www.strato.de/" target="_blank">Strato</a>, <a href="http://www.unitymedia.de/" target="_blank">Unitymedia</a> and <a href="http://www.simyo.de" target="_blank">simyo</a>.</p>
<p><strong>simyo.de</strong></p>
<p><img title="Flatrate" src="http://www.rolandfreise.de/wp-content/uploads/2007/11/bild-5.png" alt="Flatrate" width="377" height="250" /></p>
<p><strong>Flat-rate tariff:</strong><br />
The mobile phone discounter simyo has offered a flat-rate tariff since October. For an economical fixed payment, simyo customers can telephone without limit in the conventional telephone network and to other simyo customers.</p>
<p><img title="simyo.de" src="http://www.rolandfreise.de/wp-content/uploads/2007/11/bild-4.png" alt="simyo.de" width="286" height="197" /></p>
<p><strong>Phone number portability:<br />
</strong>At last there’s an economical alternative for anyone who ultimately wants to make mobile phone calls even more cheaply but doesn’t want to lose their previous mobile phone number at the same time. Everyone can now also keep their old phone number – entirely without any contractual obligation.</p>
<p>In this context Roland Freise created the concept to integrate phone number portability and the new tariffs into all the relevant pages and ordering processes on <a title="simyo.de" href="http://www.simyo.de" target="_blank">www.simyo.de</a>.<strong><br />
</strong></p>
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			<wfw:commentRss>http://www.rolandfreise.de/?feed=rss2&amp;p=163&amp;language=en</wfw:commentRss>
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		<title>ECCO – New routes to consumers</title>
		<link>http://www.rolandfreise.de/?p=167&amp;language=en</link>
		<comments>http://www.rolandfreise.de/?p=167&amp;language=en#comments</comments>
		<pubDate>Thu, 09 Aug 2007 17:21:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Ecco]]></category>

		<guid isPermaLink="false">http://www.rolandfreise.de/wp_2008/?p=167</guid>
		<description><![CDATA[<a title="Ecco" rel="lightbox" href="http://www.rolandfreise.de/wp-content/uploads/2007/08/ecco.jpg"><img src="http://www.rolandfreise.de/wp-content/uploads/2007/08/ecco_th.jpg" alt="Ecco" width="200" height="140" /></a>
<p class="contentLeftIntro">The Scandinavian shoe brand <a title="ecco.com" href="http://www.ecco.com" target="_blank">ECCO</a> has started to implement its worldwide e commerce and Internet strategy.Thus <a title="ecco.com" href="http://www.ecco.com" target="_blank">ECCO</a> has given the green light to expand its international direct marketing via the Web.</p>

Under contract to the SinnerSchrader AG Company, Roland Freise developed the web site design as part of a project team.]]></description>
			<content:encoded><![CDATA[<p><a title="Ecco" rel="lightbox" href="http://www.rolandfreise.de/wp-content/uploads/2007/08/ecco.jpg" rel="lightbox[167]"><img src="http://www.rolandfreise.de/wp-content/uploads/2007/08/ecco_th.jpg" alt="Ecco" width="200" height="140" /></a></p>
<p class="contentLeftIntro">The Scandinavian shoe brand <a title="ecco.com" href="http://www.ecco.com" target="_blank">ECCO</a> has started to implement its worldwide e commerce and Internet strategy.Thus <a title="ecco.com" href="http://www.ecco.com" target="_blank">ECCO</a> has given the green light to expand its international direct marketing via the Web.</p>
<p>Under contract to the SinnerSchrader AG Company, Roland Freise developed the web site design as part of a project team.</p>
<p>“We have to get closer to the consumer” is how Claus Kjaersgaard, Marketing Director of <a title="ecco.com" href="http://www.ecco.com" target="_blank">ECCO</a>, explains the aim of the realignment. In the next few years <a title="ecco.com" href="http://www.ecco.com" target="_blank">ECCO</a> will use an innovative multi-channel concept to expand its indirect marketing through the classical retail trade by adding direct marketing in 45 countries via the Internet.</p>
<p>The result: The consumer becomes part of the design process and the company becomes part of the product experience. Beyond simply marketing shoes and accessories, <a title="ecco.com" href="http://www.ecco.com" target="_blank">ECCO</a> will communicate and exchange opinions with consumers and dealers on the Web.</p>
<p>“Shoes designed to move you” – in future the <a title="ecco.com" href="http://www.ecco.com" target="_blank">ECCO</a> brand’s mission will also reach millions of consumers at close quarters via the Web. Niels A. Schuldt, <a title="ecco.com" href="http://www.ecco.com" target="_blank">ECCO</a>’s Digital Media Manager, announced that “This will involve a real exchange thanks to the capabilities of Web 2.0.”</p>
]]></content:encoded>
			<wfw:commentRss>http://www.rolandfreise.de/?feed=rss2&amp;p=167&amp;language=en</wfw:commentRss>
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		<item>
		<title>Winning pitch for Montblanc</title>
		<link>http://www.rolandfreise.de/?p=173&amp;language=en</link>
		<comments>http://www.rolandfreise.de/?p=173&amp;language=en#comments</comments>
		<pubDate>Thu, 09 Aug 2007 17:20:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Montblanc]]></category>

		<guid isPermaLink="false">http://www.rolandfreise.de/wp_2008/?p=173</guid>
		<description><![CDATA[Roland Freise provided TribalDDB with design support in the context of a pitch for an important international budget of the world-famous Montblanc brand (Richemont Group). The pitch was won successfully - Congratulations!
]]></description>
			<content:encoded><![CDATA[<p>Roland Freise provided TribalDDB with design support in the context of a pitch for an important international budget of the world-famous <a title="Montblanc" href="http://www.montblanc.de" target="_blank">Montblanc</a> brand (Richemont Group). The pitch was won successfully - Congratulations!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.rolandfreise.de/?feed=rss2&amp;p=173&amp;language=en</wfw:commentRss>
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		<title>Quality offensive by Deutsche Post</title>
		<link>http://www.rolandfreise.de/?p=178&amp;language=en</link>
		<comments>http://www.rolandfreise.de/?p=178&amp;language=en#comments</comments>
		<pubDate>Thu, 09 Aug 2007 17:19:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Deutsche Post]]></category>

		<guid isPermaLink="false">http://www.rolandfreise.de/wp_2008/?p=178</guid>
		<description><![CDATA[
In the context of the german postal service`s (Deutsche Post) “First Choice” quality offensive, the corporate image on www.deutsche-post.de was completely overhauled and the Post highlighted positively as a preferred logistics service provider.
Roland Freise prepared a part-concept in collaboration with the deepblue Networks AG Company, Hamburg.
]]></description>
			<content:encoded><![CDATA[<p><a title="Deutsche Post" href="http://www.rolandfreise.de/wp-content/uploads/2007/08/post.jpg" target="_blank" rel="lightbox[178]"><img src="http://www.rolandfreise.de/wp-content/uploads/2007/08/post_th.jpg" alt="Deutsche Post" width="200" height="140" /></a></p>
<p>In the context of the german postal service`s (Deutsche Post) “First Choice” quality offensive, the corporate image on <a title="Deutsche Post" href="http://www.post.de" target="_blank">www.deutsche-post.de</a> was completely overhauled and the Post highlighted positively as a preferred logistics service provider.</p>
<p>Roland Freise prepared a part-concept in collaboration with the deepblue Networks AG Company, Hamburg.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.rolandfreise.de/?feed=rss2&amp;p=178&amp;language=en</wfw:commentRss>
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		<title>Tiguan Base - Mobile Lead Campaign for Volkswagen.</title>
		<link>http://www.rolandfreise.de/?p=181&amp;language=en</link>
		<comments>http://www.rolandfreise.de/?p=181&amp;language=en#comments</comments>
		<pubDate>Thu, 09 Aug 2007 16:10:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Volkswagen]]></category>

		<guid isPermaLink="false">http://www.rolandfreise.de/wp_2008/?p=181</guid>
		<description><![CDATA[<a title="Tiguan Base" rel="lightbox" href="http://www.rolandfreise.de/wp-content/uploads/2007/08/tiguanbase.jpg" target="_blank"><img title="Tiguan Handy Portal" src="http://www.rolandfreise.de/wp-content/uploads/2007/08/tiguanbase_th.jpg" alt="Tiguan Handy Portal" width="200" height="140" /></a><a title="Tiguan Handy Cam" rel="lightbox" href="http://www.rolandfreise.de/wp-content/uploads/2007/08/tiguanbase2_big.jpg" target="_blank"><img title="Tiguan Handy Cam" src="http://www.rolandfreise.de/wp-content/uploads/2007/08/tiguanbase2_th.jpg" alt="Tiguan Handy Cam" width="200" height="140" /></a>

Volkswagen makes it possible to experience the Tiguan in a virtual showroom. Potential customers can experience the development of the new four wheel drive vehicle on <a title="Tiguan Base" href="http://www.tiguan-base.de" target="_blank">www.tiguan-base.de</a> – from show car to series production vehicle, and can do it anywhere in Europe!

Roland Freise was commissioned to design the mobile contents for all the participating European countries under contract to TribalDDB GmbH Company, Hamburg. At <a title="Tiguan Base" href="http://www.tiguan-base.de" target="_blank">www.tiguan-base.de</a> potential customers can download a link to numerous mobile contents for the commonest types of mobile. Developers and designers of the new Tiguan give insights in exclusive contents and exciting live video reports in a weekly mobile blog. Photo slideshows and wallpaper downloads represent additional extras.]]></description>
			<content:encoded><![CDATA[<p><a title="Tiguan Base" rel="lightbox" href="http://www.rolandfreise.de/wp-content/uploads/2007/08/tiguanbase.jpg" target="_blank" rel="lightbox[181]"><img title="Tiguan Handy Portal" src="http://www.rolandfreise.de/wp-content/uploads/2007/08/tiguanbase_th.jpg" alt="Tiguan Handy Portal" width="200" height="140" /></a><a title="Tiguan Handy Cam" rel="lightbox" href="http://www.rolandfreise.de/wp-content/uploads/2007/08/tiguanbase2_big.jpg" target="_blank" rel="lightbox[181]"><img title="Tiguan Handy Cam" src="http://www.rolandfreise.de/wp-content/uploads/2007/08/tiguanbase2_th.jpg" alt="Tiguan Handy Cam" width="200" height="140" /></a></p>
<p>Volkswagen makes it possible to experience the Tiguan in a virtual showroom. Potential customers can experience the development of the new four wheel drive vehicle on <a title="Tiguan Base" href="http://www.tiguan-base.de" target="_blank">www.tiguan-base.de</a> – from show car to series production vehicle, and can do it anywhere in Europe!</p>
<p>Auto enthusiasts can catch a glimpse of the real Tiguan in September 2007. That’s because the vehicle will be unveiled at the IAA in Frankfurt. However, Volkswagen has a special service for all Internet users: the  <a title="Tiguan Base" href="http://www.tiguan-base.de" target="_blank">Tiguan-Base</a>. Fans of the brand or the automobile can follow the development of the small Touareg on the Internet. Interviews and short films explain to users how a show car for trade fairs is turned into a series production vehicle.</p>
<p>But that’s not all. That’s because the closer we come to the official presentation of the Tiguan, the more information will be available on the Internet page. The first images of the series production vehicle were already shown and virtual test drives were possible in June 2007, i.e. three months before the IAA. Of course you can configure your test vehicle yourself beforehand.</p>
<p>Roland Freise was commissioned to design the mobile contents for all the participating European countries under contract to TribalDDB GmbH Company, Hamburg. At <a title="Tiguan Base" href="http://www.tiguan-base.de" target="_blank">www.tiguan-base.de</a> potential customers can download a link to numerous mobile contents for the commonest types of mobile. Developers and designers of the new Tiguan give insights in exclusive contents and exciting live video reports in a weekly mobile blog. Photo slideshows and wallpaper downloads represent additional extras.</p>
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			<wfw:commentRss>http://www.rolandfreise.de/?feed=rss2&amp;p=181&amp;language=en</wfw:commentRss>
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		<title>carmondo.de</title>
		<link>http://www.rolandfreise.de/?p=184&amp;language=en</link>
		<comments>http://www.rolandfreise.de/?p=184&amp;language=en#comments</comments>
		<pubDate>Thu, 09 Aug 2007 16:07:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[carmondo]]></category>

		<guid isPermaLink="false">http://www.rolandfreise.de/wp_2008/?p=184</guid>
		<description><![CDATA[
Sixt e-ventures, a subsidiary of the Sixt AG Company for Internet-based solutions and technologies in the mobility area, has launched a new platform for auto enthusiasts in the shape of the new Internet community www.carmondo.de.
In the initial phase of the project, Roland Freise was commissioned by the SinnerSchrader AG Company to prepare the home pages [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Carmondo Web 2.0 Community" rel="lightbox" href="http://www.rolandfreise.de/wp-content/uploads/2007/09/carmondo_big.jpg" rel="lightbox[184]"><img src="http://www.rolandfreise.de/wp-content/uploads/2007/08/carmondo.jpg" alt="Carmondo Web 2.0 Community" /></a></p>
<p>Sixt e-ventures, a subsidiary of the Sixt AG Company for Internet-based solutions and technologies in the mobility area, has launched a new platform for auto enthusiasts in the shape of the new Internet community <a title="Carmondo" href="http://www.carmondo.de" target="_blank">www.carmondo.de</a>.</p>
<p>In the initial phase of the project, Roland Freise was commissioned by the SinnerSchrader AG Company to prepare the home pages and core functions. Climb in and present your personal dream automobile to the public.</p>
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			<wfw:commentRss>http://www.rolandfreise.de/?feed=rss2&amp;p=184&amp;language=en</wfw:commentRss>
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		<title>Tui Online-Shop</title>
		<link>http://www.rolandfreise.de/?p=188&amp;language=en</link>
		<comments>http://www.rolandfreise.de/?p=188&amp;language=en#comments</comments>
		<pubDate>Thu, 09 Aug 2007 16:00:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Tui]]></category>

		<guid isPermaLink="false">http://www.rolandfreise.de/wp_2008/?p=188</guid>
		<description><![CDATA[
Many trendy highlights and useful aids from the areas of fashion, accessories and kids are available immediately to order in the new on-line shop at www.tui-shop.com. There is a choice of stylish articles to most travel destinations and many practical accessories.
Roland Freise was commissioned to prepare the concept of the on-line shop and the eCRM [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Tui Online Shop" rel="lightbox" href="http://www.rolandfreise.de/wp-content/uploads/2007/09/tui_neu1.png" target="_blank" rel="lightbox[188]"><img src="http://www.rolandfreise.de/wp-content/uploads/2007/08/tui_th.jpg" alt="tui" width="200" height="140" /></a></p>
<p>Many trendy highlights and useful aids from the areas of fashion, accessories and kids are available immediately to order in the new on-line shop at <a title="TUI Online-Shop" href="http://www.tui-shop.com/" target="_blank">www.tui-shop.com</a>. There is a choice of stylish articles to most travel destinations and many practical accessories.</p>
<p>Roland Freise was commissioned to prepare the concept of the on-line shop and the eCRM processes associated with it.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.rolandfreise.de/?feed=rss2&amp;p=188&amp;language=en</wfw:commentRss>
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		<title>in2movies – cinema films on demand.</title>
		<link>http://www.rolandfreise.de/?p=192&amp;language=en</link>
		<comments>http://www.rolandfreise.de/?p=192&amp;language=en#comments</comments>
		<pubDate>Thu, 09 Aug 2007 15:56:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Warner]]></category>

		<category><![CDATA[in2movies]]></category>

		<guid isPermaLink="false">http://www.rolandfreise.de/wp_2008/?p=192</guid>
		<description><![CDATA[
From 2006 to 2008 Warner was the first major Hollywood studio to offer films and TV series to download to a PC. The company uses a technology, an online exchange service, against which it had itself still taken legal action in the past. This meant a fundamental change from the customer’s point of view. For [...]]]></description>
			<content:encoded><![CDATA[<p><a title="in2movies" rel="lightbox" href="http://www.rolandfreise.de/wp-content/uploads/2007/08/in2movies.jpg" target="_blank" rel="lightbox[192]"><img src="http://www.rolandfreise.de/wp-content/uploads/2007/08/in2movies_th.jpg" alt="in2movies" width="200" height="140" /></a></p>
<p>From 2006 to 2008 Warner was the first major Hollywood studio to offer films and TV series to download to a PC. The company uses a technology, an online exchange service, against which it had itself still taken legal action in the past. This meant a fundamental change from the customer’s point of view. For the first time cinema enthusiasts with an Internet access were not criminalized, instead they received a high-quality product range meeting their needs exactly.</p>
<p>Roland Freise undertook the design of the accompanying Internet site <a title="in2movies" href="http://www.in2movies.de" target="_blank">in2movies.de</a> and of parts of the download client interface in the context of his work with the Jung von Matt agency.</p>
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