Tiguan Base - Mobile Lead Campaign for Volkswagen.
August 9th, 2007
Volkswagen makes it possible to experience the Tiguan in a virtual showroom. Potential customers can experience the development of the new four wheel drive vehicle on www.tiguan-base.de – from show car to series production vehicle, and can do it anywhere in Europe!
Auto enthusiasts can catch a glimpse of the real Tiguan in September 2007. That’s because the vehicle will be unveiled at the IAA in Frankfurt. However, Volkswagen has a special service for all Internet users: the Tiguan-Base. Fans of the brand or the automobile can follow the development of the small Touareg on the Internet. Interviews and short films explain to users how a show car for trade fairs is turned into a series production vehicle.
But that’s not all. That’s because the closer we come to the official presentation of the Tiguan, the more information will be available on the Internet page. The first images of the series production vehicle were already shown and virtual test drives were possible in June 2007, i.e. three months before the IAA. Of course you can configure your test vehicle yourself beforehand.
Roland Freise was commissioned to design the mobile contents for all the participating European countries under contract to TribalDDB GmbH Company, Hamburg. At www.tiguan-base.de potential customers can download a link to numerous mobile contents for the commonest types of mobile. Developers and designers of the new Tiguan give insights in exclusive contents and exciting live video reports in a weekly mobile blog. Photo slideshows and wallpaper downloads represent additional extras.
Entry Filed under: Volkswagen
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